Schulich School of Business

globalelectives@schulich*
One week, November

Schulich School of Business
York University
Toronto, Canada
www.schulich.yorku.ca

Course Offerings

Business Strategies for Sustainability
Provides a perspective framed around the proposition that businesses that rise to the challenge of sustainability not only succeed in protecting people and the natural environment, but also secure long-term competitive and financial advantages. Such firms recruit and retain the best and brightest workers, maintain the trust and loyalty of their customers and business partners, innovate and develop new products and markets and minimize their risks and liabilities. The course takes a strategic approach and offers insights into marketing, innovation, organizational behaviour, finance and accounting, and communicating for sustainability.

International Strategy
Focuses on the international dimensions of strategy, and provides frameworks for formulating strategies in an increasingly complex world economy and for making those strategies work effectively. The field of International Business addresses the "where, what, how" questions and helps firms develop some useful answers that can make them more effective competitors in a world that is increasingly more global, more interdependent, and that raises new ethical and social issues to challenge even the most seasoned managers.

** Compulsory for students in the Kellogg-Schulich EMBA program.

globalelectives@hkust
One week, December

HKUST Business School
Hong Kong University of Science and Technology
Hong Kong, China
www.bm.ust.hk/emba

Typical Course Offerings

Deal-Making in China and Asia
Focuses on formulating and applying strategies in a real world, transaction by transaction context, in the Asia Pacific region. Among the principal strategies examined are: negotiating strategies, entry strategies, pricing strategies and strategies for dealing with governments and state-owned enterprises. The course is taught from the perspective of management decision-making and makes use of short-form cases ("caselets") to illustrate successful and unsuccessful management strategies in Asia.

Building a Powerful Consumer Brand in China
Examines the challenge of establishing a strong consumer brand in China from the perspective of the General Manager of a Multinational Corporation. The course outlines the practical steps that the General Manager needs to take when scoping the opportunity, tailoring the product and marketing mix and measuring success. Each step will provide the opportunity for a vigorous debate regarding the pros and cons of alternative tactics and provide an opportunity to apply conventional marketing tools to the unique and dynamic marketplace that's emerging in China today.

globalelectives@recanati
One week, January

Leon Recanati Graduate School of Business Administration
Tel Aviv University
Tel Aviv, Israel
kr-emba.tau.ac.il

Typical Course Offerings

Psychological and Organizational Influences on Financial Decisions
Combines an understanding of the economic and psychological influences on financial decision-making. The ability of managers to integrate both the economic and psychological perspectives in financial decision-making is critical because an emphasis on either one alone illuminates only part of the necessary skills for decision choice and implementation.

Securities Analysis
Combines economic analysis and institutional knowledge (i.e., accounting, taxes) to estimate the value of securities. Topics covered include valuation consequences of corporate-earnings and analyst-earnings forecasts, the valuation of target and bidder corporations in corporate mergers and an analysis of bankruptcies.

globalelectives@miami
One week, April

Miami Campus, Kellogg School of Management
Northwestern University
Miami, USA
kellogg.northwestern.edu/emba/ programs/miami.htm

Typical Course Offerings

Managing Price and Value Perceptions
Develops a framework of customer value and illustrate its applicability to pricing problems in both business and consumer markets. The course also develops tools that enable managers to measure, assess and optimize prices in their organization. Recognizing the importance of managing price perceptions, the course highlights the practical realities (e.g., limited information) that buyers face when they make purchasing decisions. This In turn, affects how sellers market their products and communicate with consumers.

Entrepreneurial Finance
Teaches students how to become entrepreneurs by focusing on financial aspects. Topics include pro forma development and review, business valuation models, cash flow analysis, and raising capital from private investors, venture capitalists and banks. The course is taught using the case method process ("real life" case studies).

globalelectives@whu
One week, May

WHU Otto Beisheim School of Management
Vallendar/Frankfurt, Germany
www.kellogg.whu.edu

Typical Course Offerings

Luxury Brand Management
Builds upon traditional marketing concepts such as customer advantage, segmentation, targeting, positioning, branding and pricing. However, to luxury brands this knowledge may not be applied one to one. Marketing luxury brands requires techniques and procedures that largely differ from those for mass-market brands. In traditional marketing, the customer is king. Key objectives include achieving customer advantage, sales growth, and scale. The essence of luxury brand management, on the other hand, is different. A luxury brand’s identity is purely shaped by its creator rather than by market demand. Luxury brands are characterized by a pursuit of excellence, consistency, and exclusivity, and thus limited in terms of sales growth and scale. Contrasting the specificities of luxury brand management and traditional marketing approaches is a focus of this course.

Global Economic Development and the Business Environment in Europe
Examines first how global linkages affect the business environment and thereby focuses on the impact of trade, foreign direct investment and the exchange rate on management decisions. Then the course applies these linkages to the specific European environment, emphasizing the implications of the European integration process on business decisions.