Kellogg Electives*

Students in the Kellogg-Schulich EMBA program have the opportunity to take elective courses at Kellogg during their second year. These expand your range of curriculum options and allow you to personalize your EMBA experience. You will be integrated into classes with Kellogg’s own EMBA students, resulting in a powerful business network drawn from across North America. Listed below are examples of courses that have been offered recently.

Advertising Strategy

Provides a balanced analysis of advertising strategy and execution. Brand position, media, creative strategies and the effectiveness of advertising are examined.

Analytical Decision Modeling

Emphasizes a systematic, logical, rigorous approach to problemsolving using spreadsheets. Requires a good working knowledge of Excel.

Business Marketing

Examines many concepts and theories from the behavioral and social sciences, and analyzes their usefulness for developing business marketing strategies.

Business of Biotech

Focuses on the process of bringing life science innovations to the market. We will explore how to best capture value from innovation by analyzing different industry cases.

Designing and Managing Marketing Channels

Focuses on major strategic issues which companies must confront as they evaluate the adequacy of their existing routes to the marketplace.

Entrepreneurial Finance

Covers the following topics in an engaging and dynamic, challenging environment: identifying opportunities, technology and entrepreneurship, valuation, bank financing, venture capital, purchasing a business and other encompassing issues.

Game Theory

Introduces the subject of game theory and strategic thinking with some illustrations from management and related subjects. While the mathematical background required is minimal, the course does assume the ability to go through rigorous analytical reasoning.

Innovation Strategy & Management

Applies a theoretical and applied approach to understanding Innovation Strategy & Management from the perspective of the senior corporate manager. This course will address innovation as a holistic strategic management imperative not limited to Research & Development or New Product Development.

International Finance

Seeks to provide you with a working knowledge of international financial instruments, markets and institutions.

Strategic Issues in Commodity

Industries Provides models for the analysis of commodity markets including powerful frameworks for forecasting price trends, incorporates real options and herd behaviors in pricing models, and economic drivers, public policies and regulations.

* Course offerings are subject to change.